Collaborative Consumption: Shifting the Consumer Mindset
November 20, 2010 in Environment, Green and Sustainable Living, News by Stone Soup Community News
More and more consumers are opting for access over ownership, use over possession, and experience over “stuff.” Through this collaborative consumption, material wants and needs needn’t be in conflict with the responsibilities of a connected, environmentally conscious citizen. In this excerpt from their book “What’s Mine Is Yours: The Rise of Collaborative Consumption,” Rachel Botsman and Roo Rogers use examples of real companies and organizations to explore how the exciting, invigorating movement known as “collaborative consumption” can create more sustainable consumerism, increase alternatives to outdated modes of business, and shift the consumer mindset from an unfettered zeal for individual getting and spending toward a rediscovery of collective good.
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